Meeting the Lucky Ones...
At first I was skeptical to meet the Lucky Ones, because when I get to a website and I'm not exactly sure what its primary motives are for existing, I naturally do a little probing as I was trained by hackthissite.com... Anyway I did a minuscule amount of looking around and quickly found out that it was all an elaborate backhanded marketing move to promote the Mercury Mariner among a younger demographic than is typically associated with Mercury's. And guess what! Apparently, it worked.. According to the company in charge of being paid to make it work.
Anyway... All of this aside, my first impression of the site was already influenced by the fact that it was part of a marketing campaign. Greeted with an atypical and unclassifiable intro song in 6/8, it's damn near impossible to have any kind of assumptions about this piece being anything even comparable to normal. Watching the first few episodes, there was a clear mood of each clip. Most of Sharon's story is somber with moral and commercial undertones, while Jesper and Ashley's whole Cucumber ordeal is slightly humorous but at the same time a little sad, because you can see the helplessness of both of them to control the situation after a large misunderstanding.
As a whole, the entire MTLO piece could be strung together with the clips back to back (after being reorganized chronologically within each episode) to make one complete, standalone episode of a tv show. In class I compared it to a sitcom, because of the form of how there is conflict created in the first clip that you watch, and each of the characters have their various interactions with each other, or in estelle's case (the comic relief of the tension in each episode) interactions with goldfish. In the end, there is a certain amount of closure with each conflict: Bill dies, Frank doesn't change despite his only friend's death, Stella and Alice are freed of Alan's questionable demeanor, Jesper buys Ashley a replacement frog, Mike reunites with his family, and Sharon contemplates returning to graduate school.
Overall, I enjoyed Meet the Lucky Ones. Even though it was all an ad to try to get me to buy a Mercury, although I'm not sure why this would ever convince anyone to buy one.
Anyway... All of this aside, my first impression of the site was already influenced by the fact that it was part of a marketing campaign. Greeted with an atypical and unclassifiable intro song in 6/8, it's damn near impossible to have any kind of assumptions about this piece being anything even comparable to normal. Watching the first few episodes, there was a clear mood of each clip. Most of Sharon's story is somber with moral and commercial undertones, while Jesper and Ashley's whole Cucumber ordeal is slightly humorous but at the same time a little sad, because you can see the helplessness of both of them to control the situation after a large misunderstanding.
As a whole, the entire MTLO piece could be strung together with the clips back to back (after being reorganized chronologically within each episode) to make one complete, standalone episode of a tv show. In class I compared it to a sitcom, because of the form of how there is conflict created in the first clip that you watch, and each of the characters have their various interactions with each other, or in estelle's case (the comic relief of the tension in each episode) interactions with goldfish. In the end, there is a certain amount of closure with each conflict: Bill dies, Frank doesn't change despite his only friend's death, Stella and Alice are freed of Alan's questionable demeanor, Jesper buys Ashley a replacement frog, Mike reunites with his family, and Sharon contemplates returning to graduate school.
Overall, I enjoyed Meet the Lucky Ones. Even though it was all an ad to try to get me to buy a Mercury, although I'm not sure why this would ever convince anyone to buy one.
posted by 72ner at
2:16 PM
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